Product: PC game arcade - interactive exhibition for "Eletriptan the drug of the future"
Materials / Fabrication: Coldrolled, plastics, wood, metalic grids, electric systems, kiosk PC.
Team / Staff: Estudio Virtual ltd.
Comments: Pfizer used an interactive promotion for the launch of a brand new product in the medical market.
The game was designed for adults between 25 - 44 years. Mixed technique with video footage and 3D animation.